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For many of us, 2021 can’t come soon enough, and we’re hoping next year will be a better one. One way to get the best start in the new year? Take the time now to review business technology. There are several areas that you might improve to support 2021 success.
First, look at your website. In this digital age, your business website is your calling card to the world. It is where your prospects and customers will go to learn more and buy your product or service. Yet many business websites are at least a few years old. That won’t do these days. Whether you’re a B2B or B2C, your buyers are making a decision about your brand based on your website. If your website looks a decade old, they’re going to doubt you’re on top of your game.
Technology is the lifeblood of business today, and you likely have a lot of it. But you may have accumulated software and hardware as you grew. Now, you have a hodgepodge of technologies never designed to work together. Consolidation can help.
Large corporations can afford an in-house IT team to keep track of all the hardware and software, but small- to medium-sized businesses often need help. Managing computers and mobile devices, and telephony print and fax systems can be overwhelming. Then, there’s all the software you need to secure, not to mention setting up data recovery in case of a disaster or emergency.
They don’t always get credit, but climbers reaching the summit of Mount Everest rely on a Sherpa to guide them. Making information technology decisions can feel like climbing a mountain, but there’s help for that, too. A managed services provider (MSP) can be your technology Sherpa.
With so many of us working off-site right now, digital transformation has moved from “wouldn’t it be nice?” to “we need to be there now.” Technology is as essential to business success as oxygen is to those scaling Everest. Going digital can be daunting, especially when under pressure to get your business back on track. Where does one even begin?
Your business likely talks a lot about continuous improvement. It’s everyone’s goal, right? Yet “set it and forget it” is a common approach to handling business technology. Here’s why IT needs your ongoing attention too.
Your competition is increasing, and it can feel as if it is doing so exponentially. Why? There are lower barriers to entry in many businesses. The marketplace has gone global. Transaction costs are declining. Technological advances, automation, and AI are making processes more efficient and increasing productivity.
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